London Modest fashion week is here to stay

“In five years this will be the norm” says Fashion designer Roda Abdi after this years London Modest fashion week.

For years, modest and fashion were not two words that could be strung together in a sentence, with many Muslim women having to endure drab, baggy cardigans and one tone headscarfs. Gone are those days, and with the dawn of the internet (especially instagram and pinterest) we now have thousands of modest, comfortable and fashionable ideas at the tip of our fingers.

This was more than evident at Modern Fashion week.

Hundreds of Muslim women turned out for the event, documenting the entire thing on their smartphones and taking note of all the years newest trends. Most notably, with other fashion shows such as Milan and London parading a lot of very strange looks, the MFW seemed to host an array of outfits that normal women would actually wear! Looks without plunging necklines, tiny hemlines and strange cuts and splits littered the catwalk, all available and suitable for anyone wanting their faith and fashion to go hand in hand.

Over 40 Muslim designers from all over the world took part in the fashion week, and one fashion blogger in particular was especially impressed. Dina Tokio, the hijabi blogger who has over a million followers on instagram said “I feel like brands are coming on board with diversity now and I think that it’s down to social media and how much talent there is out there.” Talking about her own success as a blogger she also stated “I want to show that you can coincide faith with fashion and that there are Muslim women who actually represent that.”

The show featured maxi dresses, jumpsuits and headscarves along with some more traditional inspired pieces and some fairy tale, red carpet style dresses that would be fit for any princess.

Tickets were being sold for around $100 and the show is set to now become a staple piece of the city’s fashion calendar.

It seems like the future is set to embrace modest fashion, with it being one of the fastest growing markets in the world, and we here at Artizara can’t wait to see what happens.

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