Artizara was recently interviewed by Jokima Bey, chief editor of welovehijab.com a fun and interactive site about all things Hijabi; Hijab Style Files, Hijab Do’s and Don’ts, Hijab Tying Tricks, Hijab Designers…
Here is our conversation:
1) Do you design the clothes for Artizara or purchase them elsewhere?
The vast majority of Artizara fashions(over 95%) are designed and created exclusively by Artizara.
2) What is the biggest influence for choosing the clothes that you sell or create?
Inspiration can come from just about anywhere, nature, people-watching, lifestyles…
Islamic art and heritage is a big influence, interpreted in a fresh contemporary way. We also keep an eye on mainstream fashion trends in terms of color, cut, texture and form, but add certain touches to the garment that truly make it unique and special.
Wearability and practicality is a big consideration. Every piece we design should be something we ourselves would buy, our friends and family will buy, and would recommend to others. We design each piece with the goal that it should never hang in your closet; you should get lots and lots of wear out of it, dress it up or down, wear it for work and play, at home or at a night on the town.
3) Where did the name Artizara come from?
The Artizara name was a brainstorm by the co-founders of the business, friends and neighbors Sarah Ansari and Asra Razzaque.
4) How would you describe the Artizara Woman (your customers)?
The Artizara woman is enlightened, socially conscious, active in her community, and interested in the world. She understands that the world is a very small place and that we are all alike in many more ways than we are different. The Artizara woman enjoys world style and dresses modestly since she is a believer that a woman’s worth lies in her intellect, not in the shape of her body.
Above all, the Artizara woman understands that women form half the intellectual capital of humanity, and that they have a very important role to play in the progress of society; whether their sphere of influence is the home, their place of education, their work, or the broader community.
5) What is your dream for the Artizara brand? Where would you like to see the company go in the future?
We have big dreams for our little company! In a very broad sense, We would like the Artizara brand to represent in its products, all that is beautiful in our rich and ancient Islamic heritage.
6) What can we expect from Artizara this Spring/Summer?
This season’s collection is all about soft fabrics, relaxed and easy silhouettes that let the body breathe and move, yet look smart and dressed up.
Practicality was a big design influence this season, as was a mindset that in these tough economic times, every Artizara piece you buy, should earn its keep!
We have added functional, concealed pockets to many of our tops as we realize that life’s busy and sometimes its just no fun to fish about in your purse for those wayward keys or that cell phone!
Clever details like detachable sleeves, give the customer different options to wear the same top, adding value to your purchase.
Coordinated scarves have been designed with every piece, and we’ve put together many ensembles, for those of you who’d rather not spend time putting together that “put together” look!
7) How do most of your customers find out about you?
We have a dedicated customer base, as well as new customers who find us every day, online, or through referrals from friends and family.
8) Why do they love shopping with you?
Rather than we saying anything, we will let our customers do the talking! Here is a list of customer comments, reproduced directly from their communications/emails:
Dear all, I already received clothes and I’m so thankful for the good quality and the rapid service. jazakom allah khair. Regards
I am really impressed with the quality of the products and the customer service from this website. Unfortunately they did not have my size, so I had to ask for a refund for the wonderful jacket that I ordered (the quality and appearance is very good, and totally as shown in the picture, not deceiving marketing photos). The Artizara staff is really nice and professional, quick and accurate response to my questions, and acting with integrity and ethics. They are the true example of real Muslim, MashaAllah, and after speaking on the phone with them, it makes you wish to be a better person, to be more forgiving, soft-spoken and respectful to others, as they are! Although I am not a muslim (yet), I am in the process of learning about Islam and I read your blogs regularly. I am grateful for being exposed to very good and inspiring examples of Muslim brothers and sisters, and the Artizara staff is among these great examples. Thank you for such a great experience, I am pleased to know about you and do business with you! May Allah give you his best care and mercy! Subhan Allah!
I want to tell you how thrilled I am with my first experience shopping on your website. I ordered a shirt Tuesday and I’m wearing it today, Friday! I appreciate the prompt email confirming my order and the notification that my order shipped. The shirt is wonderful; I love the style, color and details. You seem to have thought of everything to make this a pleasant and easy transaction. I will definitely shop with you again! Many thanks,
Hello and thank you Yes I corrected my self on the 2nd mail that I meant a hijab not jilbab, thank you very much for the way you handled it,and for the treatment,I am sorry if I was rude and may GOD bless you
A. Roitman, Israel
I would just like to confirm that I have received the refund in full and am grateful for the gesture. May Allah grant Artizara to grow from strength to strength and that the adaab in which they handle their business and customers bring them barakat insha Allah. Wishing all the staff of Artizara a blessed Eid Mubarak. Sister in Islam
love your site, outfits and service. thank you!
I just wanted to let you know that I have received my order and really love the shirt and the scarves too Also, the packaging was done very professionally and overall this was a really pleasant shopping experience. The clothes are very nice quality and I’ll be ordering some more and recommending to my friends as well Thank you again
Mirela , CA
Thank you for getting back to me so soon. I found your response very helpful. As I am at work now, I need to go home and measure myself properly. Then I will choose an outfit and ask you for your advice again. Thank you ever so much!
Hanna , U.K.
I got my items and they are AMAZING !!!!! Thank you soooo much.
Kasia, Paris, France
I received the beatuiful dress in the mail a moment ago, and it is exquisite! Thank you so much, I look forward to ordering another dress from Artizara in the next month or two!
Pearl, San Francisco, CA
I am very pleased at the quality of my recent order, the Sarah Gown and Jacket; my wife was especially happy. Also, thank you very much for the expedient delivery and for specifying my delivery instructions to UPS. I look forward to further purchases in the future, insha’Allah.
Zain , Seattle, WA
Shukran, I got the shirt and hijab yesterday, Mashallah they are
wonderful. Can’t wait for the larger sizes!!!!
Thank you for adding my email to their website i didnt even think of that! ive already made a wish list and man am i breaking the bank but its worth it and its all gorgeous .
Thank you for the notification and the gift of $10.00 credit toward my next purchase. Your site has many beautiful items. I appreciate your consideration and look forward to receiving my order.
I absolutely love the “Wildly Popular” Embroidered Tunic, which I am exchanging for a smaller size. I don’t know the name of the person I spoke with on the phone today. The customer service at your company is excellent. I wills send other sisters your way.
Dr. L.H, California
“I just wanted to write and tell you how happy I am with my purchase. I wore the shirt I bought from you to work today and I was complimented by everyone. All the women I work with wanted to know where I bought it. I’m very pleased that you have clothes that are stylish and affordable. Keep up the good work. I look forward to buying more clothing from your company in the future.”
“I received my order today, the Contemporary Silver Allah pendant and the antiqued silver pendant with the three onyx stones. Gorgeous! Really beautiful pieces and I received them so quickly. Your customer service is amazing too. When you were out of stock on the turquoise and onyx pendant, Asra called to let me know and e-mailed me as well. Not many other companies do that!
Thanks very much – I’m sure I’ll be a returning
“Wow! Excellent merchandise! Beautiful, artistic, and very modest! Thank you!”
“Dear Artizara Team,
I am just writing this to to say thank you very much for my shipment that I received a few days ago. Everything was really beautiful. The pink tunic was really beautiful and also the Afghan embroidered bookmarks were really gorgeous. My family absolutely loved them as they were presents for them. Also thank you the free bookmark and sending the missing scarf. That was very kind. Also I would just like to say thank you to Sarah for all your help and hope I didn’t bug you too much with all my emails :-). Anyway it’s really nice doing business with you. Insha’allah in the future I hope to do more.
Insh’allah may Allah help and bless you for all your efforts.”
“Jazak Allah khayr. Although the dress did not work, your service was great. Thank you so much, may Allah bless you and your business. Fi Amani Allah.”
“I received my order yesterday! Order ID #210 I really love the fleece shirt. It’s beautiful and fits perfectly!”
“Thank you so much for the beautiful gown. I received it a couple of days ago and the small size fits beautifully. I appreciate your quick and painless manner of handling business, and your products are the most beautiful I’ve seen!!! I look forward to purchasing more products from you in the very near future. I will be recommending your web site to all of my Jewish religious friends who like elegant modesty.”
“I love your site and the service, keep up with the good
“I received the Dreams of Shangai shirt and the Handwoven cotton shirt today. I loved them both; thanks for your excellent service! The Dreams of Shanghai shirt is perfect. I love the quality of your shirts and will definitely be ordering more products from you later on.”
“My name is Ayesha and I am a new customer to your online store. I have been having trouble finding the right styles to wear to work and I began looking for stores online. When I came upon your sight I was amazed to see the designs, colors, and beauty in your apparel that I went overboard and ordered more than I needed. I am so excited about my shirts! Your styles are so unique and BEAUTIFUL that I just can’t wait to wear it at work. Jazak-Allah Khair! May Allah (swt) bless you, your business, and your family.”
Thank you so much for the absolutely GORGEOUS ‘stay-in-place’ silk scarves,which have just arrived. I am off to hospital in about one hour and know how good I will feel wearing these scarves after the operation, insh’allah.
Best wishes and salaam,